I’m often asked how we got into vacation rentals, and this is my story.
I am driven to learn new things, take action and advance everything around me. In my twenties and early thirties I had a creative, fascinating career helping small businesses grow by developing and implementing custom marketing strategies.
In 2010 we were in the midst of an economic downturn, and CDA wasn’t yet a tourist destination. One client owned an investment property in the fort grounds of Coeur d’Alene, and asked for my help to increase the investment’s income.
Researching the vacation rental industry consumed me, and what I found was extraordinary opportunity. Opportunity not only for her home, but for the entire CDA market. There was money to be made throughout this beautiful town I love, and it was time to do my part in stimulating the local economy!
Within a year, my client’s revenue had doubled through a combination of pricing strategy and substantially higher occupancy than she could manage on her own. The strategies employed were fun and repeatable, and soon sharing my love for Idaho became my single favorite project.
In 2012, Robert and I founded Vacation Rental Authority Inc from our living room in Post Falls, Idaho, with the mission of providing great property management services (which were much needed), while also helping to stimulate our local economy by bringing tourism dollars into Coeur d’Alene.
Over the years, we discovered that even more than property management, we have a passion for creating jobs and caring for our Team of talented, caring, driven professionals who love what they do. With the VRA Team, I now get the opportunity to learn every day, encourage their dreams and take action to advance our economy, community and each of them. Vacation Rental Authority is, very simply, a dream come true.